How TfWM is improving accessibility,
reducing car dependency and
electrifying transport
Hosted by:
Sponsored by:
Organiser:
This two-day conference will show how TfWM is improving accessibility, reducing traffic and electrifying transport through its new Local Transport Plan (LTP). TfWM will share insights and also hopes to find new collaborators for its innovation journey...
Transport for West Midlands (TfWM) is supporting the West Midlands Combined Authority (WMCA) to update its Local Transport Plan (LTP). Following
conversations with residents, employers, business and key stakeholders on the challenges and opportunities facing the region, the LTP is helping TfWM to pin down what a better future transport system looks like – and how to deliver it….
The LTP sets out policies to promote safe, integrated, efficient and economic transport to, from and within its area, as well as plans to implement those policies.
Among these policies is the need to deliver action across ‘6 Big Moves’ to improve accessibility, reduce traffic and electrify transport for the area covered by the West Midlands’ seven metropolitan districts/boroughs.
TfWM is achieving its 6 Big Moves through widespread collaboration. This unique event will:
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Showcase the WMCA LTP and its 6 Big Moves: highlighting challenges, opportunities and solutions
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Offer insights into genuine transport innovation taking place across the region
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Extend opportunities for collaboration on key areas of continuing development such MaaS, behaviour change, CAM, micromobility, EVs and DRT
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Seek feedback and input from peers in order to accelerate TfWM’s understanding, and application of, the 6 Big Moves
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Bring a national perspective, showing how local authorities, practitioners and communities are making collaboration between the technology, transport planning, resilience, health and urban development sectors work harder
Why this event is different
It's not just about transport
This gathering will bring together thinkers and leaders from academia, local government and business across different sectors – our collaborators include ecologists, behavioural scientists and planners. What will you bring?
Interactivity will be key
There will be plenty of time for discussion and developing clear takeaways for implementation – the floor will be open to new ideas in the transport arena
It will generate new ideas
TfWM is keen to share the insights gained from its unique approach to using a combination of approaches (technological, infrastructure, psychological) in solving its big challenges
It will showcase future transport in action
There will be demos and deep dives into trials and pilot projects across the transport technology and innovation sector, demonstrating successes and seeking stimulus for further development
Specially-designed sessions will maximise collective brain power
The two days will feature workshops exploring real-world problems, incubator and sprint sessions and hackathons to generate leads and post-event workstreams
Who's speaking?
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Anthony Ferguson
Deputy Director, Traffic and Technology
Department for Transport
Konstantinos Koufos, Assistant Professor
(Future Mobility)
WMG
Sarah Bew
Associate, Public Transport
SYSTRA
Paul Hutton
Editor
Highway News
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Tali Engehard
Partnership Success Assciate
VIA
Jonathan Smith
Program Manager, Verification and Validation, WMG,
University of Warwick
Mike Waters
Director Policy, Strategy & Innovaion
Transport for West Midlands
Andrew Page
Innovation Project Lead
Transport for West Midlands
Bob Banks
Technology Development Manager
Vodafone
Adam Tranter
West Midlands Cycling & Walking Commissioner
James Bullen
Project Lead - MaaS
West Midland Combined Authority
Michael Wevill
Projects Director
SYSTRA
Oz Choudhri
Head of Mobility Solutions
Enterprise, UK & Ireland
Jason Zhang
Principal Engineer V&V, WMG
University of Warwick
Halil Ors
Vehicle Applications Department Leader
AVL
Richard Bradley
Head of Strategy
Midland Connect
Mark Fosbrook
IncludeMe Manager
West Midland Combined Authority
Mark Corbin
Director of Network Resillence
Transport for West Midlands
Sarah Bayliss
Human Intelligence Manager
Transport for West Midlands
Charmaine Grant
Principal Research Analyst
West Midland Combined Authority
Steve Hayes
Head of Network Transformation
Transport for West Midlands
Annabel Moore
Consultant
WSP
Sunil Budhdeo
Transport Innovation Manager
Coventry City Council
Chris Lane
Strategic Head of Transport Innovation
Transport for West Midlands
Ian Thompson
Connected & Autonomous Mobility
National Highways
Mark Collins
Head of Future Transport
Transport for West Midlands
Alice Holcombe
Behaviour Change Consultant
TRL
Nicola Small
Senior Programme Manager for Rail Infrastructure
Coventry City Council
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Amelie Sundberg
Partnership Principal
VIA
Alexis Pope
Associate Director
WSP
Shane Foley
Regional Business Development Manager
VivaCity
Matthew Shelton
Future Transport - Services & Technology Lead
Transport for West Midlands
Anya Ernest
Principal Engineer, ConX Innovation
Polestar
13 March 2023 - Day 1 Programme
Please note that the programme is currently under development.
To discuss speaking opportunities, please contact Juliana O'Rourke at juliana.orourke@landor.co.uk
09:00
Registration
Tea & coffee served in the exhibition area.
09:30
Welcome and keynotes
Introduction from host Adam Tranter, West Midlands Cycling & Walking Commissioner
Speakers:
Mark Corbin, Director of Network Resilience, Transport for West Midlands
The value of innovation to our local transport ecosystem
Anthony Ferguson, Deputy Director, Traffic and Technology, Department for Transport
Celebrating FTZ and its influence on helping shape our thinking in future transport space
10:00
Panel 1: Our local challenge and our innovative responses (Future Transport Zone)
Our Local Transport Plan: new reflections on achieving targets
David Harris, Transport Strategy & Place Manager, Transport for West Midlands
Understanding our people, understanding problems and identifying the right solutions
Sarah Bayliss, Human Intelligence Manager, Transport for West Midlands
Maximising the value of our local data: generating insights and value
Stuart Lester, Data Innovation Lead, Transport for West Midlands
West Midlands Future Transport Zone: the journey so far, lessons learned and next steps
Mark Collins, Head of Future Transport, Transport for West Midlands
Questions and discussion
11:00
Morning Break
Tea & coffee served in the exhibition area.
11:30
Panel 2: Empowering and enabling people to make sustainable transport decisions
Influencing Transport Lab: creating behaviour change for the better
Mark Collins, Head of Future Transport, Transport for West Midlands
Mobility-as-a-Service: the potential of MaaS for the West Midlands region
James Bullen, West Midlands Mobility as a Service (MaaS) Lead
Transport accessibility
Mark Fosbrook, Strategic Partnerships Advisor at Activity Alliance / Health Inequalities Disability Manager, WMCA
Questions and discussion
12:20
Public transport: Who's travelling now?
Michael Wevill, Projects Director, Public Transport, SYSTRA
With the advent of unprecedented changes in the way that we live and work, Michael will be exploring the motivation and types of customer currently using public transport
Sponsored by:
12:30
Networking lunch
Lunch served in the exhibition area
Sponsored by:
13:30
Get involved in regional transport innovation (choose your working group)
Group 1
The evolution of mobility-as-a-service: how far can it go?
A discussion and ideas session around the future possibilities of MaaS
Hosted by:
James Bullen, West Midlands Mobility as a Service (MaaS) lead
Supported by:
Chris Lane, Strategic Head of Transport Innovation, TfWM & Oz Choudhri, Head of Mobility Solutions, Enterprise, UK & Ireland
Group 2
Influencing Transport Lab
Exploring behaviour change in transport – our current activities and exploration of test case
Hosted by:
Lamprini Papafoti, Senior Future Mobility Developer, Behaviour Change, Transport for West Midlands
Supported by:
Mark Collins, Head of Future Transport, Transport for West Midlands & Beth Morley, Mobility and Human Insights, Cenex Manager
Group 3
Environmental data and impact
Transport is seen to contribute 27% of the carbon emissions. The ability to analyse, forecast and provide insight of environmental impacts is hampered by the complexity of the topic, the multitude of actors and stakeholders involved, and by the fragmented approaches. How can organisations come together to provide focus, support and genuine collaboration?
Hosted by:
Charmaine Grant, Principal Research Analyst, West Midlands Combined Authority
Supported by:
Stuart Lester, Data Innovation Lead, Transport for West Midlands and Owen O'Neill, Senior Research Analyst, Transport for West Midlands
Group 4
Mobility hubs: the future of integrated transport in the right locations
A session to explore the approach and value of mobility hubs, how we create an infrastructure legacy that encourages sustainable travel
Hosted by:
Andrew Page, Innovation Project Lead, Transport for West Midlands
Supported by:
Paul Burrow, Senior Transport Innovation Project Lead, Transport for West Midlands
Group 5
Freight
TfWM has acknowledged it is “freight blind”, despite it being such an important area economically for the region. As part of the FTZ there has been an attempt to address this, however the challenges of engagement, relationship building and understanding still remain. The University of Aston is attempting to build a regional freight observatory, how can this help to tackle those challenges?
Hosted by:
Professor Aristides Matopoulos, Chair of Supply Chain Design, Cranfield School of Management
Supported by:
David Harris, Transport Strategy & Place Manager, Transport for West Midlands
Group 6
Influencing the new normal in public transport
Hosted by:
Sarah Bew, Associate, public transport, SYSTRA and Michael Wevill, Project Director, Public Transport, SYSTRA
15:15
Workshop feedback session
Session summaries and elements for group reflection
Session facilitators from each group will give 5 minute summaries and identify next steps
16.00
The AI-powered urban infrastructure of the future
Shane Foley, Regional Business Development Manager, VivaCity
Sponsored by:
16:10
Afternoon break
Tea & coffee served in the exhibition area.
16:30
Panel 3: Mobility credits – how they'll work across the region
Scheme overview and purpose
Lamprini Papafoti, Senior Future Mobility Developer, Behaviour Change, Transport for West Midlands
What we have learned
Alice Holcombe, Behaviour Change Consultant ,TRL
Impact on services: an operator's perspective
Oz Choudhri, Head of Mobility Solutions, Enterprise, UK & Ireland
17:10
Panel 4: Co-mingling DRT services – a Coventry test case
Regional DRT strategy: what role could DRT play in the bus landscape, and how best to incorporate this type of service
Steve Hayes, Head of Network Transformation, Transport for West Midlands
What we’ve learnt so far…a technology provider's perspective supported by customer feedback
Amelie Sundberg, Partnerships Principal & Tali Engelhard, Parter Success Associate, VIA
17:40
Reflections from the day
Mike Waters, Director Policy, Strategy & Innovation, Transport for West Midlands
Questions and discussion
18:00
Networking reception
Networking drinks served in the exhibition area
Sponsored by:
19:00
Day 1 close
14 March 2023 - Day 2 Programme
Please note that the programme is currently under development.
To discuss speaking opportunities, please contact Juliana O'Rourke at juliana.orourke@landor.co.uk
09:15
Registration
Tea & coffee served in the exhibition area.
09:45
Day 2 - Introduction and welcome
Chair: Andy Graham, Managing Director, White Willow Consulting
Speaker: Chris Lane, Strategic Head of Transport Innovation, TfWM
Why we continue to push transport innovations – and what we stand to gain
10:00
Midlands Future Mobility (MFM) - the journey so far and future opportunities
Jonathan Smith, Program Manager, Verification and Validation, WMG, University of Warwick
Halil Ors, Vehicle Applications Department Leader, AVL
Abdulrehmarn Ali, Amey
Bob Banks, Technology Development Manager, Vodafone
Matthew Shelton, Future Transport, Services & Technologies Lead, TfWM
Questions and discussion
10:50
The democratisation of service development
Anya Ernest, Principal Engineer, ConX Innovation, Polestar
11:00
Morning break
Tea & coffee served in the exhibition area.
12:30
Networking lunch
Tea & coffee served in the exhibition area.
Sponsored by:
11:30
Panel 5: Connected and Autonomous vehicles in the Midlands
AutopleX: the AutopleX consortium is combining connected, automated and live mapping technology for self-driving cars, and has trialled motorway merging with connected roadside infrastructure
Ian Thompson, Connected & Autonomous Mobility, National Highways
Dave Gabbitas, Connected Mobility, Yunex
Konstantinos Koufos, Assistant Professor (Future Mobility) WMG
M6 Toll In Vehicle Messaging Service (IVMS)
Richard Bradley, Head of Strategy, Midlands Connect
Alexis Pope, Associate Director, WSP
Annabel Moore, Consultant, WSP
Questions and discussion
13:30
Coventry explores future transport: Urban Airport and Very Light Rail (VLR)
Nicola Small, Senior Programme Manager for Rail and Infrastructure Projects and CVLR
Sunil Budhdeo, Transport innovation Manager, Coventry City Council
Questions and discussion
14:00
Digitising our road network
Our strategy and plans for road digitisation
Joe Clarbour, Project Manager - E-Scooter Project, TfWM
Paul Chandler, Head of Traffic Management Digital Services, Department for Transport
Questions and discussion
14:30
How safe is safe enough: How WMG’s Verification and Validation (V&V) research is enabling the safe deployment of Connected and Autonomous Mobility (CAM)
Jason Zhang, Principal Engineer, V&V, WMG, University of Warwick
Questions and discussion
15:10
Afternoon break
Tea & coffee served in the exhibition area
15:35
Closing remarks
Chris Lane, Strategic Head of Transport Innovation, TfWM
Questions and discussion
16:00
Event close
Who you will meet...
Transport planners
Entrepreneurs and innovators
CAM experts
IT Professionals
Digital project managers and leaders
Shared mobility professionals
Policy managers
Highways & transport engineers
Behaviour change and communications professionals
Community engagement experts
Development and urban planners
Sponsorship and exhibiting rates
Headline sponsorship (limited to 3 organisations)
Sponsorship provides high level branding, profiling and awareness in the lead up to, during the event and post event. Packages have been designed to provides sponsors a starring role at this major national event.
The sponsorship package includes
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Company branding on all event communications as “Headline Sponsors”, including event website, print and digital advertising and throughout the venue
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Opportunities to be included on the conference programme as speaker or session chairs (speakers and topics to be discussed with steering group)
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6m x 2m exhibition area in a premium location in the networking area
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Sponsorship of a lunch break or the networking drinks reception
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10 delegate places for both conference days
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Hotel accommodation for 2 delegates on 12th and 13th March
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A company profile on the event website and in the delegate packs (logo and 150 word profile)
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Editorial coverage in Landor LINKS’ titles in the build up to, and post event
Rate for package is £5,000 plus vat
Exhibition Package
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3m x 2m exhibition area supplied with table, chairs, power supply and wi-fi access
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3 delegate places for both conference days
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A company profile on the event website and in the delegate packs (logo and 150 word profile)
£1,500 + VAT
Outdoor exhibition area
A large outdoor area is available for larger exhibition items - including connected autonomous vehicles and micro mobility vehicles and lots more. Contact Daniel Simpson for further information.